15+ years turning broken DAM environments into competitive infrastructure — across Fortune 500s, national nonprofits, global publishers, and fast-growing brands.
Strategy first. Technology second. Adoption always.
Most DAM projects fail not because of bad technology — but because no one mapped the people, processes, and politics before touching a single platform setting.
I've watched organizations spend six figures on platforms only to see adoption collapse within 18 months because governance wasn't built, training wasn't real, and workflows were designed for a demo — not real work.
After 15+ years across Fortune 500s, publishers, nonprofits, and financial institutions — the answer is always the same: strategy first, technology second.
Every org has a unique culture and risk tolerance. I understand your people before touching your systems.
The right metadata standards don't slow teams down — they make everyone faster and safer.
A perfectly configured DAM nobody uses is a failure. Change management is built in from day one.
Creative, legal, IT, and leadership all speak different languages. I speak all of them — and translate.
While a full-time hire is learning your industry, I'm applying solutions proven at a Fortune 500 manufacturer, a national credit union, and a nonprofit — at the same time. Pattern recognition at scale.
Hands-on expertise across every dimension of enterprise DAM. Not frameworks. Not theory. Real deployments, real migrations, real transformations.
Stakeholder assessment, RFP development, TCO analysis, vendor evaluation — matched to your actual needs, not the best sales deck.
Architecture, metadata schema, workflow automation, integrations, and go-live support. Built for how your org actually works.
Zero-data-loss migration at scale — including 1.5M+ assets at Walmart with full metadata rebuild. No disruption.
Controlled vocabularies, IPTC schemas, AI auto-tagging, search optimization. Assets that are findable, reusable, rights-clear.
License ingestion, expiration tracking, access hierarchies, audit trails. From editorial libraries to donor photography to streaming rights.
DAM-to-CMS, e-commerce, SharePoint, Creative Cloud. Approval routing pipelines that eliminate manual handoffs entirely.
Naming standards, lifecycle rules, access matrices, rights schedules — written for your org, not from a template library.
Role-based workshops, train-the-trainer programs, onboarding sequences. Change management from day one, not bolted on at go-live.
Metadata quality, taxonomy gaps, rights exposure, adoption benchmarks — a clear picture with a prioritized roadmap.
Certified across the enterprise DAM ecosystem.
I don't parachute in, configure a system, and disappear. I embed in your culture, align your stakeholders, and build something your team can actually sustain. Refined across eight industries, multiple platforms, 50-person shops to Fortune 500.
15 questions. Personalized diagnostic within 48 hours. Specific findings, prioritized issues — no strings attached.
A specific challenge — migration, audit, implementation, governance overhaul. I come in, solve it completely, and hand it off better than I found it.
Monthly or quarterly retained advisory — continuous optimization, strategic guidance, and proactive issue resolution without a full-time hire's overhead.
Embedded leadership during transitions, staffing gaps, or major transformation initiatives. Program keeps moving.
15 questions. Personalized diagnostic within 48 hours. Honest third-party findings with no commitment required.
Accepting new engagements. Typically working with 3–5 clients simultaneously — each benefits from cross-industry intelligence. New projects begin within 2 weeks.
The second best time is right now. Whether you need a full implementation, a governance overhaul, or just an honest third-party read on what's broken — let's talk.